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Steve Stoute, a great symbol of the American success story, has a very comfortable net worth of $55 Million.. Issues 227 immediately 227 class 227 arms 227 Page 226 chief 226 union 226 opening 226 original 226 page 226 sold 225 America 225. 124 Steve 124 magazine 124. Steve stoute the tanning of america pdf? Steve Stoute Net Worth is $55 Million. Steve Stoute, a great symbol of the American success story, has a very comfortable net worth of $55 Million. He is an author, entrepreneur, advertising executive and most notably, American record executive.
SteveStoute% Author,!TheTanning$ofAmerica! Steve stoute the tanning of america pdf November 27, 2018 by admin The Tanning of America has ratings and 35 reviews. Bfred said: I have a lot of Steve Stoute, founder and CEO Translation Consulting & Brand Imaging. 'The Tanning Of Amerca: Chapter 1 Walk This Way' Track Info The Tanning Of America Steve Stoute The Tanning Of Amerca: Chapter 1 Walk This Way.
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The business marketing genius at the forefront of today's entertainment marketing revolution helps corporate America get hip to today's new consumer-the tan generation - by learning from hip-hop and youth culture.
'He is the conduit between corporate America and rap and the streets-he speaks both languages.' -Jay-Z
'It's amazing to see the direct impact that black music...more
'He is the conduit between corporate America and rap and the streets-he speaks both languages.' -Jay-Z
'It's amazing to see the direct impact that black music...more
Published September 8th 2011 by Gotham (first published June 9th 2011)
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I have a lot of respect for the Commissioner, but this is one of the most poorly written non-fiction books I have ever read. Coming from someone who supposedly witnessed so much of hip-hop's evolution first hand, it's frustrating to hear how canned and generic his retelling of history is. From a marketing perspective, he brings up some broad ideas but never effectively illustrates them with examples. In the end, he comes off as a self-aggrandizing simpleton who has stumbled into success by havin...more
Sep 15, 2011Melissa Phung rated it really liked it
After Pharrell recommended The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy on Twitter, I instantly knew that this book would be would be authentic, professional, and fascinating. Steve Stoute, the founder of Translation Consultation and Brand Imaging, specializes in connecting corporate brands with the community of hip-hop, which is refers to as “urban.” However, he advocates about how it is more than using the popularity of different artists, wher...more
About 75 pages into this book I realized that I had been expecting something much different than what I was actually getting from Stoute. I had very high hopes for this book and was hoping for more reflection upon hip-hop's relationship with our culture rather than simply what it has caused us to buy. After reworking my expectations for the book I was able to take it for what it was and found it to be a pleasant and interesting read.
My main issues with the book were that it sometimes seemed lik...more
My main issues with the book were that it sometimes seemed lik...more
Wasn't sure at first but music & marketing expert, Steve Stoute's book on the lessons corporate and even political America can learn from the US evolution to a more 'poly-ethnic' cultural society is well worth your time.
Stoute's background in hip-hop lends real credibility when he outlines how that music and it's surrounding culture has been instrumental in that evolution, a process he calls 'tanning.' Even more impressive is Stoute's grasp of marketing and advertising thinking, especially...more
Stoute's background in hip-hop lends real credibility when he outlines how that music and it's surrounding culture has been instrumental in that evolution, a process he calls 'tanning.' Even more impressive is Stoute's grasp of marketing and advertising thinking, especially...more
Feb 14, 2012LiteraryMarie rated it really liked it
Steve Stoute, founder and CEO Translation Consulting & Brand Imaging, is one of the most credible sources to discuss tanning. He has a diverse background in the music industry, successful at brand marketing, and is in tune to the new generation of consumers. Steve Stoute was also inducted into the Advertising Hall of Achievement. His clients include McDonald's, State Farm, Target, Jay-Z and Reebok, Lady Gaga and MAC Cosmetics. He is also the managing director and CEO of popular hair and body...more
I'd like to thank Steve Stoute for writing what has been plain to me for so long. Hip hop has altered the mental landscape of this country, and everywhere else in the world that has been touched by it. More importantly, the way African Americans (specifically speaking about those of us descendants of African slaves in the USA) have influenced our country, by just being ourselves. No one wants to be us, but everyone wants to be like us. Every art form we've created has been absorbed into mass cul...more
Oct 12, 2011Izzie Driftwood rated it it was amazing
Definitely a business book at times, the author does a great job integrating history & personal experiences to show what he calls 'tanning' (roughly the breakdown of race as a qualifier, replaced by culture). An interesting read, it puts a lot into perspective & provides a guideline for ad execs & marketers going after the millenials (like myself) who grew up with hip hop in the air and less awareness of race as a defining boundary marker.
Mandatory reading for all hustlers of culture.
It's rare, I write a review for a book even rarer I put a complete co-sign on something. This book was a pleasure to read Start to Finish. Highly recommend it.
Jun 04, 2018Destanye Baldwin rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Steve Stoute believes that great marketing must connect with and converse with culture, and that brands that fail to maintain a dialog with urban culture in particular are doomed to be uncool and unsuccessful. This book contains a few excellent case studies of brands that have managed to do that successfully, including Reebok, Sean Jean, Adidas, Jeep, and Apple's iPod. It also discusses brands that failed to do it, including the Dell and Sony MP3 players, Gap, and others.
Three stars because I a...more
Three stars because I a...more
As a big music nerd and someone who knows very little about marketing, this book was a super informative read that opened my eyes to a lot of aspects of “tanning” that I live everyday but probably take for granted because of the pervasiveness of it all. My only complaint about the book would be that it felt some ideas or moments in history weren’t explored as deeply as I would have liked them to be. However, as a first foray into the impact of hip hop on the economy this really whet my appetite...more
An incredibly enlightening backstory of the rise of hip hop as a defining zeitgeist of American Culture.
Apr 04, 2019Samira Parsa rated it it was ok
Did not finish.
Interesting and well written.
Feb 22, 2019Jacques Millet rated it really liked it
great read.. Lots of information to support his claim that hip hop influences the world, more than we realize.
The book drags on a little but really good read for people with an interest in business (specifically marketing) and also an interest in hip hop
Give him 2 thumbs up. Quite informative, expressed numerous examples on the effect of connecting relative businesses for the benefit of the investors and the public. Hip-Hop influenced. Took what he learned, be it street-knowledge, the music industry (dj, management, production) and put it to use in building a career for himself, reaching new heights in the advertising field, in which he started up his own agency. Through networking and continued drive for learning, Stoute's business endeavors n...more
A provoking and insightful look into hip hop culture, it's growth throughout the world and especially it's impact on the way business is conducted.
As an old school hip hoppa I feel a sense of pride that despite the many setbacks hip hop has delivered on it's promise-a universal culture. And the author shows this through many examples how it's mantra of stay true to yourself has helped grow and shape many iconic brands and finally how it delivered a Black President.
He highlights that America be...more
Apr 09, 2014Briana Ford rated it liked it · As an old school hip hoppa I feel a sense of pride that despite the many setbacks hip hop has delivered on it's promise-a universal culture. And the author shows this through many examples how it's mantra of stay true to yourself has helped grow and shape many iconic brands and finally how it delivered a Black President.
He highlights that America be...more
Steve Stoute Book
review of another edition![Stoute Stoute](/uploads/1/2/6/1/126194833/117042099.jpg)
Shelves: take-over-the-world, listened-to-it, 900-by-30
I was excited about this book because of some of the rave reviews. It was good, but I think the expectations were set a little high. It started out strong, of course beginning with the history of hip hop. Then somewhere along the way, things got a bit repetitive. There were many good examples and case studies presented, including names you know and maybe some you don't. I enjoyed the narration by Kerry Washington, and I wish I would've counted the number of times Steve wrote 'aspiration' or 'asp...more
Everything about this book was golden. I loved getting a true insiders look into the way Hip Hop has changed America and the world. I am casually interested in the marketing aspect of it. I really loved the '1520 Sedgwick to 1600 Pennsylvania Avenue' chapter. It is my favorite chapter. I love the way Stoute writes this story. It doesn't feel like a history book but it is. It is a historical accurate depiction of how the world ins no longer a black and white place. Great read for any fan of Hip H...more
Oct 01, 2012Alex rated it it was amazing
A unique approach to the formation of cultural beliefs of Millenials and beyond. Being no fan of hip-hop myself, I found this book revealing because it doesn't focus on what separates hip-hop from other forms of music, but on its elements that are relevant across all ethnicities and social classes, mainly aspiration.
The book also features insightful thoughts and stories from industry leaders in music and marketing. Anyone who's interested in culture and marketing and the interaction between them...more
The book also features insightful thoughts and stories from industry leaders in music and marketing. Anyone who's interested in culture and marketing and the interaction between them...more
While focused on America, the globalisation of this idea of tanning makes it relevant to anyone who deals with advertising, marketing, etc. by being extremely conscious about our evolution, Stoute forces you to take a step back and truly look at your space honestly. It reinforced my own thinking while also opening me to perspectives that I hadn't seen or struggled to articulate. I would love to share it with the many marketers and brands I interact with.
Jan 07, 2012Kirsten rated it really liked it
I picked up this book more because of the connection to hip-hop than because I care marketing. Hip-hop was all over and so was marketing. I enjoyed his writing style and the interludes he threw out there. I learned an awful lot about how executives are viewing the general public - or at least, how they should be. Those with marketing background or even an appreciation for hip-hop/popular culture would certainly enjoy this book.
Jan 04, 2012Rushay Booysen rated it really liked it
Very informative book written by former hip hop exec Steve Stoute.The books focus was mainly on marketing but proofed very informative in showing us the path that hip hop has taken and how it influenced purchasing.I can still recall when hip hop was limited to a few ears and how people asked me what 'crap' im listening to,guess what the whole world is absorbed in it someway or the other
Very great marketing book, its tell a lot about how companies got the way how they are today. People should read the background on products before they buy them, especially blacks because that's who marketing people target just like they said in the book cause they know we will buy anything and will not save a dime and have nothing to our name in the end. Sad
The content of the book was mostly interesting. Some parts annoying as they came of like 'i invented the internet.' However the story telling of the deals that he researched, was told about, or was part of are GREAT. I do feel like style-wise that this read like a really good first draft of a book. He should have had better editors so that it read a little more smoothly.
Not what I expected.. As a fan of Steve Stoute I've watched most of his interviews online and respected his perspective on things but this book seem very 'general' to me. Maybe it's me, read it and tell me what you think.
Nov 01, 2011Cheryl marked it as started-may-finish
Steve Stoute Tanning Of America
I was so excited about Stoute and this book, I pre-ordered it.
Sat down the day it came out and started reading.
Now, it sits there taunting me, waiting for me to carve Reading Time out of my day.
Unfortunately, there was no audiobook available. So consumption will be s l o w .
Sat down the day it came out and started reading.
Now, it sits there taunting me, waiting for me to carve Reading Time out of my day.
Unfortunately, there was no audiobook available. So consumption will be s l o w .
Oct 07, 2015Tim O'Hearn rated it liked it
Countless paragraphs are punctuated with Stoute's attempts to convince you of the prevalence of 'Tanning'. The anecdotes throughout the book are invaluable, and the writing style isn't bad, though it strikes me as self-serving.
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Overview
The business marketing genius at the forefront of today’s entertainment marketing revolution helps corporate America get hip to today’s new consumer—the tan generation.United Masters Steve Stoute
When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers, Stoute has helped identify and activate a new generation of consumers. He traces how the “tanning” phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce.
The Tanning of America provides that very translation guide. Drawing from his company’s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider’s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream.